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Hydrangea arborescens FlowerWOW

Hydrangea arborescens 'BALful' FlowerWOW
Smooth Hydrangea, Wild Hydrangea, Sevenbark

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A compact hydrangea that produces large, globular white inflorescences on very sturdy stems that do not droop in the rain. It produces two to three times more flowers than standard varieties throughout the summer and into autumn, while maintaining healthy foliage. This cultivar thrives in neutral to slightly acidic, well-drained but moist soil, in full sun or partial shade depending on the region. It is very hardy, requires little maintenance, and should be pruned in late winter.
Flower size
25 cm
Height at maturity
1.20 m
Spread at maturity
1.50 m
Exposure
Sun, Partial shade
Hardiness
Hardy down to -29°C
Soil moisture
Moist soil
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Best planting time March, October
Recommended planting time March to May, September to November
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Flowering time June to October
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Description

Hydrangea arborescens ‘FlowerWOW’ ('BALful') is a compact and incredibly floriferous hydrangea, suitable for small gardens, balconies and terraces. It offers a profusion of large white ball-shaped inflorescences, supported by very sturdy stems. Its rounded and dense silhouette is superb in a flower bed or large pot. Cold-resistant and undemanding, ‘FlowerWOW’ combines elegance and robustness in a natural style that will appeal to all lovers of beautiful plants.

Hydrangea ‘BALful’, from the Hydrangeaceae family, is a cultivar derived from the botanical species Hydrangea arborescens, nicknamed the smooth hydrangea or Arborescent Hydrangea. It is a large bush native to the humid forests of the eastern United States.
The cultivar ‘FlowerWOW’ or ‘BALful’ (Plant Patent PP35613) was selected by Bailey Nurseries as part of the First Editions programme, under the direction of Debbie Lonnee and Dr David Zlesak, and introduced to the market from 2025. It is marketed under the name 'Flowerfull' in some countries.
This variety is part of a recent horticultural series characterised by flowering two to three times more abundant than that of classic arborescent hydrangeas, exceptionally sturdy stems, foliage very resistant to disease, and excellent performance under various climates.

'FlowerWOW' forms a rounded, dense and regular bush, reaching 90 cm to 1.20 m in height and 1.20 m to 1.50 m in spread in open ground. In a pot, it will reach 60 to 75 cm in height, depending on the container size. Flowering begins in June-July, depending on the climate, and continues until autumn. The inflorescences of this cultivar are perfectly spherical corymbs of the "ball" type, measuring between 20 and 30 cm in diameter, formed of decorative, pure white, sterile flowers, gradually evolving towards cream shades and then pistachio green at the end of the season. These rich and well-loaded flower heads are borne by straight and rigid stems, which show excellent holding even in bad weather. The flowering starts in June-July, depending on the climate; it continues all summer and can last until the first frosts. The foliage is deciduous in winter, formed of bright to dark green, opposite, toothed, ovate leaves, measuring between 8 and 18 cm.

If you are looking for an elegant, generous hydrangea which is easy to grow in any good garden soil, ‘FlowerWOW’ is a safe bet. Ideal in a contemporary setting or in an urban garden, this compact variety combines a very neat appearance with natural charm. The bush brightens up partially shaded or gently sunny areas, as a standalone, in groups or integrated into flower beds. You can accompany it with a border of golden Japanese forest grass (Hakonechloa macra 'Aureola'), summer heathers (Calluna) or Heucheras with coloured foliage. It also pairs well with white foxgloves, Campanulas or autumn asters. On the terrace or balcony, placed in a large pot, one can enjoy its charms for several months. Its inflorescences can also be cut to create beautiful, fresh or dried cut flower arrangements in the house.

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Hydrangeas: planting, pruning and care
Family sheet
by Alexandra 20 min.
Hydrangeas: planting, pruning and care
Read article

Hydrangea arborescens FlowerWOW in pictures

Hydrangea arborescens FlowerWOW  (Plant habit) Plant habit

Plant habit

Height at maturity 1.20 m
Spread at maturity 1.50 m
Habit irregular, bushy
Growth rate normal

Flowering

Flower colour white
Flowering time June to October
Inflorescence Corymb
Flower size 25 cm
Good for cut flowers Cut flower blooms

Foliage

Foliage persistence Deciduous
Foliage colour medium green

Botanical data

Genus

Hydrangea

Species

arborescens

Cultivar

'BALful' FlowerWOW

Family

Hydrangeaceae

Other common names

Smooth Hydrangea, Wild Hydrangea, Sevenbark

Botanical synonyms

Hydrangea arborescens 'BALful', Hydrangea arborescens FlowerWOW, Hydrangea arborescens ‘FlowerFull’

Origin

Cultivar or hybrid

Product reference24798

Planting and care

Plant Hydrangea arborescens FlowerWOW in non-scorching sun or light shade in rich, well-drained soil that remains slightly moist in summer. Lime is tolerated. Plant in deeply worked soil. A good base fertiliser (horn or dried blood) will encourage your young plant's establishment and feed it without risk of scorching. The plant is repeat-flowering, so you should cut faded flowers regularly in summer.

8
7,50 €
3
17,50 €

Planting period

Best planting time March, October
Recommended planting time March to May, September to November

Intended location

Suitable for Meadow, Woodland edge
Type of use Border, Free-standing, Cut flowers, Small gardens, Container, Hedge
Hardiness Hardy down to -29°C (USDA zone 5) Show map
Ease of cultivation Beginner
Exposure Sun, Partial shade
Soil pH Any
Soil type Clayey-chalky (heavy and alkaline), Silty-loamy (rich and light)
Soil moisture Moist soil, well-drained, rich

Care

Pruning instructions In late summer, we advise you to stop cutting the flowers, as the large dry umbels will protect the terminal shoots during winter. You should cut all these dry flowers at the end of February or when the first warm days arrive.
Pruning Pruning recommended once a year
Pruning time February to March
Soil moisture Moist soil
Disease resistance Very good
Overwinter Can be left in the ground

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