Echinacea purpurea Magnus - Purple Coneflower
Echinacea purpurea Magnus - Purple Coneflower
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Claudine F.
Echinacea purpurea Magnus - Purple Coneflower
Claudine F. • 92 FR
Elise A.
Echinacea purpurea Magnus - Purple Coneflower
Elise A. • 51 FR
Echinacea purpurea Magnus - Purple Coneflower
Echinacea purpurea Magnus
Purple Coneflower, Eastern Purple Coneflower
The young plants did not survive despite proper care.
Marina, 15/09/2025
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Description
Echinacea purpurea 'Magnus', also known as Rudbeckia purpurea 'Magnus', is a variety that stands out for its bright-coloured and exceptionally large heads on a sturdy plant. The inflorescences are made up of lilac-pink ligules with a hint of red, surrounding an orange-brown cone, and carried by robust stems. This tall perennial with an upright habit blooms from July to September. Popular among enthusiasts, it is ideal for cutting or drying. It is also a very resilient plant that adapts to difficult conditions, tolerating intense heat, humidity, and drought. It can even grow in poor soils.
Originally from the western United States, Rudbeckia purpurea is a tenacious perennial that does not resemble anything known, but confidently colonizes rocky meadows, savannas, clear understories, and roadsides in its natural habitat. 'Magnus' is a form obtained in Sweden in 1985, with larger and more long-lasting flowers than the type. It has an erect clump-forming habit, reaching a height of 100 cm (39in) and a width of 40 cm (16in). This plant does not weaken or collapse, and shows excellent durability. The deciduous, lanceolate, green leaves are covered with rough hairs. The fragrant flowering occurs from July until the end of summer, accompanying the flowering of inulas, asters, and ornamental tobaccos. It is highly visited by butterflies. The reddish-green, branched stems are topped with a solitary inflorescence in a large 15cm (6in)-diameter head, with a prominent disc of tiny florets, orange-brown, and horizontal thin reddish-pink ligules. The fruit is an achene that releases seeds that birds enjoy. This plant firmly and deeply anchors itself in the soil with its highly developed root system.
Rudbeckia purpurea 'Magnus' offers a very bright flowering, pleasant to contemplate on slightly misty autumn days. It is used in border plantings mixed with other pink flowers with contrasting shapes (ornamental tobaccos, daylilies, carnations) or in the company of inulas, asters, yarrows, daisies, echinops, phlox, and lightens the scene by mixing in some ornamental grasses like Stipa tenuifolia, Muhlenbergia capillaris. Splendid in flower beds, the beautiful colour of purple Echinacea 'Magnus' is also stunning in fresh or dried flower arrangements.
The scent of Echinacea varies depending on the stage of flowering. Initially, when the florets are upright, the scent is barely perceptible. At full bloom, when the florets droop as if drained of their strength, it exhales a delicate honey scent, very attractive to bees, butterflies, and other insects. Once the head is pollinated, the scent takes on a more vanilla note.
Properties: In homeopathy, its root is used to combat colds and strengthen the immune system. These properties were already used by Native Americans. The name Echinacea comes from the Greek word echinos, which means 'hedgehog-like' or 'like a hedgehog', and acea, meaning 'having the shape of', alluding to the hearts of the flowers. Purpurea means 'purple'.
Echinacea purpurea Magnus - Purple Coneflower in pictures
Flowering
Foliage
Plant habit
Botanical data
Echinacea
purpurea
Magnus
Asteraceae
Purple Coneflower, Eastern Purple Coneflower
Cultivar or hybrid
Planting and care
The purple Echinacea 'Magnus' takes its time to establish; indeed, its growth is rather slow. However, once in place, it requires no special care and is very resistant to pests and diseases. It is preferably planted in spring, in a sunny location, in a mixture of compost and garden soil. Echinaceas dread waterlogged soils in winter. The soil must be deep and loose to accommodate its root system. Remove faded flowers as they appear. Divide the clump when flowering slows down. It is a plant with rhizomes that can become invasive if it likes its environment. As the plant ages, it becomes more susceptible to aphid attacks and powdery mildew. Mulch the base in May to retain moisture in summer, as it is sensitive to water shortage during flowering.
Planting period
Intended location
Care
Planting & care advice
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Hardiness is the lowest winter temperature a plant can endure without suffering serious damage or even dying. However, hardiness is affected by location (a sheltered area, such as a patio), protection (winter cover) and soil type (hardiness is improved by well-drained soil).
The flowering period indicated on our website applies to countries and regions located in USDA zone 8 (France, the United Kingdom, Ireland, the Netherlands, etc.)
It will vary according to where you live:- In zones 9 to 10 (Italy, Spain, Greece, etc.), flowering will occur about 2 to 4 weeks earlier.
- In zones 6 to 7 (Germany, Poland, Slovenia, and lower mountainous regions), flowering will be delayed by 2 to 3 weeks.
- In zone 5 (Central Europe, Scandinavia), blooming will be delayed by 3 to 5 weeks.
In temperate climates, pruning of spring-flowering shrubs (forsythia, spireas, etc.) should be done just after flowering.
Pruning of summer-flowering shrubs (Indian Lilac, Perovskia, etc.) can be done in winter or spring.
In cold regions as well as with frost-sensitive plants, avoid pruning too early when severe frosts may still occur.
The planting period indicated on our website applies to countries and regions located in USDA zone 8 (France, United Kingdom, Ireland, Netherlands).
It will vary according to where you live:
- In Mediterranean zones (Marseille, Madrid, Milan, etc.), autumn and winter are the best planting periods.
- In continental zones (Strasbourg, Munich, Vienna, etc.), delay planting by 2 to 3 weeks in spring and bring it forward by 2 to 4 weeks in autumn.
- In mountainous regions (the Alps, Pyrenees, Carpathians, etc.), it is best to plant in late spring (May-June) or late summer (August-September).
The harvesting period indicated on our website applies to countries and regions in USDA zone 8 (France, England, Ireland, the Netherlands).
In colder areas (Scandinavia, Poland, Austria...) fruit and vegetable harvests are likely to be delayed by 3-4 weeks.
In warmer areas (Italy, Spain, Greece, etc.), harvesting will probably take place earlier, depending on weather conditions.
The sowing periods indicated on our website apply to countries and regions within USDA Zone 8 (France, UK, Ireland, Netherlands).
In colder areas (Scandinavia, Poland, Austria...), delay any outdoor sowing by 3-4 weeks, or sow under glass.
In warmer climes (Italy, Spain, Greece, etc.), bring outdoor sowing forward by a few weeks.
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