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Callicarpa bodinieri Magical Purple Giant

Callicarpa x bodinieri Magical® Purple Giant
Bodinier's Beautyberry, Beautyberry

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The Callicarpa Magical Purple Giant is a deciduous bush that is easy to grow and will reward you with beautiful autumn colours. The foliage turns yellow, orange, and even red, making it a great addition to any garden. The main highlight of this bush is its abundant fruiting. It produces small purple berries that are clustered tightly along its branches. These berries persist until winter, offering a splendid spectacle and bird food. Once well established, this hardy bush prefers sunny exposures and can adapt to ordinary soil, including limestone. However, it does not thrive in too clayey or dry soil during summer.
Flower size
3 cm
Height at maturity
2.50 m
Spread at maturity
2 m
Exposure
Sun, Partial shade
Hardiness
Hardy down to -23°C
Soil moisture
Moist soil
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Best planting time March, October
Recommended planting time March to May, September to November
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Flowering time June to July
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Description

The Callicarpa bodinieri Magical Purple Giant is a charming bush for several reasons. While its summer flowering is quite discreet, it produces one of the most decorative fruitings. In autumn and winter, this medium-sized bush is covered with small purple berries grouped in clusters along the branches. The deciduous foliage also takes on beautiful autumnal colours, ranging from yellow to orange and red. With its nectar-producing flowers and fruits that birds feed on in winter, this bush is as ornamental as it is beneficial to biodiversity.

The Callicarpa bodinieri, once classified among the Verbenaceae (like Verbena or Lantana), is now part of the Lamiaceae family. This large plant group includes more than 200 genera and totals about 6,000 species. It includes many herbaceous plants or shrubs with fragrant foliage, such as Mint, Lavender, Lemon Balm, Oregano, Rosemary, Basil, and Savoury, which are used in our kitchens. This family also includes many ornamental plants (some of which also have foliage rich in essential oils), including Salvias, a favourite genus of collectors with more than 900 species, Ajuga, Lamium and Stachys.


Callicarpa is also a prolific genus with about 150 species, native to North America or Asia (China, Korea, Japan). Some species are commonly cultivated as ornamentals, mainly for their numerous and colourful small fruits in autumn and winter. The Callicarpa bodinieri comes from China and its species name comes from Father Bondinier, a missionary and plant explorer in this Asian country. Bodinier's Callicarpa is also affectionately called the candy bush because of its profusion of violet, appetising but inedible berries for humans.

The 'Magical Purple Giant' variety is an improvement on the Callicarpa bodinieri, even more remarkable for its multitude of purple fruits, about 4 mm (0.2 in) in diameter, produced from September to Christmas. These berries are gathered in clusters of almost 30-40 fruit, forming violet balls along the branches. They are formed from the summer flowering (June-July) in the form of small pale lilac flowers, with protruding yellow stamens, nectar-producing and gathered in 3 to 4 cm (1.2 to 1.6 in) diameter cymes. 'Magical Purple Giant' is also distinguished by its generous autumn colours, in shades of yellow-orange turning crimson red, reminiscent of the autumn foliage of the Euonymus alatus, the famous Burning Bush.


This bush will form a medium-sized clump, about 2.50 m (8 ft 2 in), or even 3 m (9 ft 10 in) tall and 1.50 to 2.30 m (4 ft 11 in to 7 ft 6 in) wide. Easy to grow in most ordinary soils, even limestone, in a sunny position, the Callicarpa can suffer from lack of water in summer if planted in dry soil. It will therefore be necessary to water it from time to time if its leaves start to droop. They will quickly return to their normal position. Once established, it is hardy (down to -20°C (-4 °F) and even lower) and may be affected by frost in its young age, but it will recover without any problems after pruning to remove the affected branches.

This Callicarpa is a charming bush, useful for wildlife and very ornamental in autumn and winter, at a time when the often grey sky will appreciate its generous colourful fruiting. Plant it in a mixed bed with other plants with spring or summer interest to enjoy it all year round. The Abeliophyllum distichum or Korean White Forsythia, underappreciated, despite its white flowering in February-March, and would be perfect for the opening of the flowering season. The superb Japanese Quince Rubra (Chaenomeles speciosa) will then take over in April and May with its dazzling red flowering, and will give you decorative yellow fruits in autumn, which will contrast nicely with the violet berries of your Callicarpa. Then it will be the turn of the Weigelas, so easy to grow and so generous in flowers at the end of spring. And in summer, the small Caryopteris Hint of Gold will offer you its beautiful bluish flowering, while its golden foliage in spring will turn to lime green during flowering.

 

Plant habit

Height at maturity 2.50 m
Spread at maturity 2 m
Habit Irregular, bushy
Growth rate normal

Flowering

Flower colour pink
Flowering time June to July
Inflorescence Cyme
Flower size 3 cm
Bee-friendly Attracts pollinators
Flowering description The flowers are small and pink and grow in groups called axillary cymes that measure 3-5 cm in diameter. The calyx has 4 villous sepals, and the corolla has 4 pale lilac lobes.
Fruit colour violet

Foliage

Foliage persistence Deciduous
Foliage colour medium green

Botanical data

Genus

Callicarpa

Species

x bodinieri

Cultivar

Magical® Purple Giant

Family

Lamiaceae

Other common names

Bodinier's Beautyberry, Beautyberry

Origin

Cultivar or hybrid

Product reference182871

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Planting and care

The Callicarpa bodinieri Magical Purple Giant is a low-maintenance shrub that can grow in regular soil with good drainage. It can even grow in slightly chalky soil, but it needs to be deep and moist. This shrub should be planted in a place with a lot of sunshine or partial shade. Once it's mature, it's hardy, but during its first few years, it's best to protect it with mulch. If any of the branches are damaged by frost, it's recommended to prune them, as they will grow back from the base. To help with pollination and fruiting, it's best to plant this variety in groups of three. To keep it healthy, it's wise to prune at the end of winter, cutting back the branches to two-thirds of their length.

Planting period

Best planting time March, October
Recommended planting time March to May, September to November

Intended location

Suitable for Meadow, Woodland edge
Type of use Border, Hedge
Hardiness Hardy down to -23°C (USDA zone 6a) Show map
Ease of cultivation Beginner
Planting density 1 per m2
Exposure Sun, Partial shade
Soil pH Neutral, Calcareous, Any
Soil type Clayey (heavy), Clayey-chalky (heavy and alkaline), Silty-loamy (rich and light)
Soil moisture Moist soil, Deep, well-prepared, fertile soil.

Care

Pruning instructions Prune in late winter by cutting back the branches by a third.
Pruning Pruning recommended once a year
Pruning time March
Soil moisture Moist soil
Disease resistance Very good
Overwinter Can be left in the ground

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