Rhododendron Souvenir de J. Broughton
Rhododendron Souvenir de J. Broughton
Rhododendron Souvenir de J. Broughton
Rhododendron 'Souvenir de J. Broughton'
Rhododendron
Superb plant that flowers, arrived in good condition. Thank you to the team.
Nath44, 13/04/2026
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Description
Rhododendron ‘Souvenir de J. Broughton’ is a horticultural hybrid of fine stature, with evergreen foliage, prized for its spring clusters of bright pink blossom and its regular vegetation. This hardy and very dense variety creates a beautiful flowering screen at the back of an acidic soil bed. It also adapts well to cultivation in large containers. It is a bush for partial shade and acidic, moist soil.
Belonging to the family Ericaceae, this rhododendron is a large-flowered hybrid. It is sometimes spelled ‘Souvenir de J.Broughton’. This cultivar is among the first great British rhododendrons of the 19th century associated with the Broughton/Highclere line, selected for their increased resistance to harsh winters.
Its habit is bushy, rounded and dense from the base; its growth is fairly rapid for the genus. At 10 years, in open ground, it reaches 1.50 m to 1.70 m in height with a spread of about 1.20 m; in a container, its dimensions remain more modest. The glossy dark green, evergreen leaves are leathery, elliptical and measure 10 to 15 cm long. The hardiness of this rhododendron is rated at −17 °C in suitable soil for a well-established plant.
Flowering takes place from April to May. The inflorescences are large terminal clusters composed of funnel-shaped corollas; the dominant colour is a bright pink, lighter in the centre, with a darker pit in the throat.
Rhododendron ‘Souvenir de J. Broughton’ can be used as a standalone specimen, in a hedge or in a bed, in the company of other ericaceous plants. It can be paired with Chinese azaleas, whose warm tones it complements and tempers, with star magnolias, mountain laurels (Kalmia), red Japanese maples… In a large garden, it could even form a majestic hedge along a grand avenue, alongside other large rhododendrons.
Rhododendron Souvenir de J. Broughton in pictures
Plant habit
Flowering
Foliage
Botanical data
Rhododendron
'Souvenir de J. Broughton'
Ericaceae
Rhododendron
Rhododendron ‘Souvenir de J.Broughton’, Rhododendron 'Souvenir de J Broughton'
Cultivar or hybrid
Planting and care
Plant Rhododendron 'Souvenir de J Boughton' in partial shade, sheltered from cold, drying winds, in a cool, humus-bearing, light, acidic soil. Like all ericaceous plants, it does not tolerate calcareous and/or dry soils, nor heavy soils, waterlogged in winter. Dig a hole three times the volume of the pot. Soak the root ball in water (non-calcareous) and plant the bush at collar level, in a mixture composed of 1/4 peat, leaf mould, gravel or pozzolana and topsoil. Water copiously and keep the soil moist in summer.
Azaleas and Rhododendrons have a shallow root system. As a result, they do not cope well with long periods of drought. This is why a soil enriched with humus and abundant watering during dry periods is recommended. Furthermore, this root system is not very strong, which is why it is essential to lighten heavy soils with draining materials (gravel, pozzolana, clay pebbles) at planting time. Apply a mulch of crushed pine bark at the foot of the shrub every spring to keep the soil moist while maintaining an acidic pH.
Maintenance consists of cutting off the faded flowers in summer and cleaning out its dead branches. Azaleas and Rhododendrons can sometimes be attacked by vine weevils, which eat the edges of the leaves and the rootlets, as well as by the famous 'rhododendron leafhopper', which does not often cause severe damage. Yellowing of the leaves (chlorosis) in Rhododendron indicates poor assimilation of iron in the soil and causes premature death of the plant. While lime is frequently the cause, poorly drained soil or a root ball planted too deeply can also explain the condition.
Planting period
Intended location
Care
Planting & care advice
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Hardiness is the lowest winter temperature a plant can endure without suffering serious damage or even dying. However, hardiness is affected by location (a sheltered area, such as a patio), protection (winter cover) and soil type (hardiness is improved by well-drained soil).
The flowering period indicated on our website applies to countries and regions located in USDA zone 8 (France, the United Kingdom, Ireland, the Netherlands, etc.)
It will vary according to where you live:- In zones 9 to 10 (Italy, Spain, Greece, etc.), flowering will occur about 2 to 4 weeks earlier.
- In zones 6 to 7 (Germany, Poland, Slovenia, and lower mountainous regions), flowering will be delayed by 2 to 3 weeks.
- In zone 5 (Central Europe, Scandinavia), blooming will be delayed by 3 to 5 weeks.
In temperate climates, pruning of spring-flowering shrubs (forsythia, spireas, etc.) should be done just after flowering.
Pruning of summer-flowering shrubs (Indian Lilac, Perovskia, etc.) can be done in winter or spring.
In cold regions as well as with frost-sensitive plants, avoid pruning too early when severe frosts may still occur.
The planting period indicated on our website applies to countries and regions located in USDA zone 8 (France, United Kingdom, Ireland, Netherlands).
It will vary according to where you live:
- In Mediterranean zones (Marseille, Madrid, Milan, etc.), autumn and winter are the best planting periods.
- In continental zones (Strasbourg, Munich, Vienna, etc.), delay planting by 2 to 3 weeks in spring and bring it forward by 2 to 4 weeks in autumn.
- In mountainous regions (the Alps, Pyrenees, Carpathians, etc.), it is best to plant in late spring (May-June) or late summer (August-September).
The harvesting period indicated on our website applies to countries and regions in USDA zone 8 (France, England, Ireland, the Netherlands).
In colder areas (Scandinavia, Poland, Austria...) fruit and vegetable harvests are likely to be delayed by 3-4 weeks.
In warmer areas (Italy, Spain, Greece, etc.), harvesting will probably take place earlier, depending on weather conditions.
The sowing periods indicated on our website apply to countries and regions within USDA Zone 8 (France, UK, Ireland, Netherlands).
In colder areas (Scandinavia, Poland, Austria...), delay any outdoor sowing by 3-4 weeks, or sow under glass.
In warmer climes (Italy, Spain, Greece, etc.), bring outdoor sowing forward by a few weeks.
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